Unfair competition law

In Belgium, Stibbe is one of the leading firms in the field of unfair competition, in which the Commercial Practices Act plays a special role.

We advise clients and assist them in numerous disputes before various courts in areas such as:

• advertising (including comparative advertising)
• loyalty schemes
• joint offers
• sales at a loss
• price labelling
• seasonal sales
• (un)fair sales practices (such as refusal to sell, parasitism, solicitation of customers, parallel trade, etc.)
• tabelling issues, lotteries, games of chance and competitions
• itinerant trade
• product legislation, domain names, etc.

In these fields, we also assist clients before the Court of Justice and the EU Commission, in particular with regard to preliminary rulings, default actions, complaints and lobbying. Furthermore, Stibbe supports clients in official procedures before the various regulators and Federal Government departments.

Many such cases are reported on the TV news and in the newspapers.

Members of the Stibbe team often speak at conferences and seminars and publish extensive reports in this regard.